A Culture Of Quality Without Compromise
Addstyle was founded in 1988 by Robert Travers, a registered builder who set out to create a boutique building company dedicated to quality in every detail. With over 35 years of operation, Addstyle has earned more than 220 peer-judged industry awards, showcasing its excellence in design, workmanship, and customer service.
Over the past 15 years, Dominique Travers, Robert’s daughter, has taken the reins as Managing Director, preserving her father’s commitment to meticulous craftsmanship and a client-first approach. Today, Addstyle continues its tradition of quality under the leadership of Dominique and her husband, Simon Pullen, a registered builder and senior design consultant.
Robert reflects:
“I started Addstyle in 1988 after working for the home improvement divisions of a couple of large, project home builders in Perth. I recognised the need for a company that specialised purely in alterations and additions and would prioritise quality and attention to detail over simply moving volume. I wanted to create a company with staff and tradespeople who take the time and care required to produce the best quality workmanship and overall experience possible for every client, every time”.
This ethos has endured, supported by a team of highly skilled professionals who share the family’s commitment to quality without compromise. Today, Addstyle remains a family-led business deeply rooted in the home renovation industry—a legacy spanning three generations, with Robert’s own father also having been a renovation-specialist builder.
Dominique adds:
“We are fortunate to have a team that shares our family’s passion for home renovations. Our philosophy of ‘quality, without compromise’ is embedded in everything we do.
Since its humble beginnings in 1988 Addstyle has become the most awarded home renovation, home extensions and second storey additions builder in Western Australia, having won an unprecedented number of building industry awards including the prestigious Housing Industry Association Professional Renovation Builder of the Year four times (now retired from entry).
Excellence in Home Renovations
For over 35 years, Addstyle Master Builders has been Western Australia’s premier choice for quality renovations, from full home makeovers and character home restorations to house extensions and second-storey additions. Our depth of experience across a diverse range of renovation types has enabled us to bring each client's vision to life with unparalleled expertise and attention to detail.
Our unwavering commitment to quality has made us the most awarded home renovations company in Perth, having collected over 220 peer-judged industry awards since 1988. This consistent success reflects our dedication to excellence in every project, no matter the scale.
We offer a complimentary in-home consultation, providing you with the opportunity to explore how Addstyle Master Builders can help enhance your home and lifestyle with a tailored approach that aligns with your unique needs and preferences.
Building on Family Values and a Legacy of Quality
Now led by Robert’s daughter, Dominique Travers, and her husband, Simon Pullen, Addstyle remains a family business, deeply rooted in a legacy of craftsmanship and a commitment to excellence. As Managing Director, Dominique upholds the philosophy that her father established over three decades ago—a dedication to delivering “quality, without compromise.” Simon, a registered builder and senior design consultant, brings his expertise to every project, ensuring that Addstyle’s standards of design and workmanship continue to set the benchmark in the industry.
Addstyle’s foundation as a third-generation building family, with Robert’s own father also a specialist in renovations, means that home improvement is embedded in the company’s culture and values. This long-standing commitment has attracted a team of skilled professionals who share the family’s passion and dedication, creating a consistent experience for clients that has been proven and refined over time.
For potential clients, the strength of Addstyle’s family values translates to reliability, consistency, and a seamless renovation experience. Clients can trust that, from initial consultation to project completion, they will be working with a dedicated team that brings over 35 years of specialised experience, a wealth of industry knowledge, and the assurance of award-winning quality.
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